The truth is that there is a lot of confusion around brand and branding as there are several definitions and thousands of different explanations? So, what is branding?
Years ago, branding was defined as a name, sign, slogan, design, symbol or a combination of these factors that determine goods or services of certain business company! The brand was determined as a thing that differentiated the products and services from the competitors. However, the term brand today is a little bit complicated but extremely important in the world of marketing.
Today, we can say that brand is the perception that a specific customer has when they see, think or hear about your business, company name, product or service. The term brand or branding is definitely a moving target that changes with the behavior of the customers. You can think about it as a mental image of who you as a business company represents to customers, it is affected by words, elements, and the creativity and innovation that surround it.